Samsung - 2002 models

Samsung Annual Report 2002

Samsung Annual Report 2002

will

Will is the force at the heart of our company – an inner resolve, a wellspring of pure determination. It drives us forward, making it possible to overcome obstacles, meet goals and expand boundaries. Will is strength. But it’s also vision. Because it lets us see farther than the competition, adapt earlier, think deeper. Global in scope, it remains rooted in the vital relationship between company and community. At Samsung, our will is to understand how people live. And then help them live better.

In the past, Samsung has faced many great challenges, ranging from global and local economic crises to the pressures
of always remaining one step ahead in a rapidly-changing technological world. Today is no different: In the current period of global transition, opportunities and threats co-exist all around the world. But Samsung is responding and rising to meet these challenges with a new vision that is referred to as our “Second New Management.” It is the next step in an evolution that began 10 years ago, when we first introduced a “New Management” approach that stressed quality over quantity. Back then, we knew it would not be easy to instill fundamental changes in a company as large and established as Samsung – we understood that it would require great resolve and strong will on the part of everyone within the company. But with a joint effort and much sacrifice, we restructured and strengthened Samsung so that it was able to withstand the economic crisis of the late 1990s and emerge in the new millennium as a worldclass global competitor. During this period, Samsung’s annual sales more than tripled, and its profits soared an amazing...